The Death of the Mattress Store: Best Mattresses to Purchase Online

The Death of the Mattress Store: Best Mattresses to Purchase Online


The rise of internet retailers over the past 15 years has permanently changed many industries.  The way that we purchase mattresses is one of those industries that has changed drastically.  Instead of going to mattress stores to test a bunch of different mattresses before choosing one to take home, many people are turning to the growing number of mattress companies that exclusively sell their mattresses online.

Americans spend around $15 billion dollars per year on mattresses, and the majority of that still goes to the four largest mattress manufacturers: Sealy, Serta, Simmons, and Tempur Pedic.  There are some interesting startups that are changing that trend over the past few years, though.  Recent reports find that online mattress retailers grew to 10% of that total market for mattress sales in 2016, up from 5% in 2015, and that number will most likely continue to grow with so many great options available now.

Why are Consumers Choosing Online Mattress Retailers?

better sleep, better life! KEETSA is answer.There are some key trends that are driving more consumers to choose an online retailer for their mattress purchases.  The first is choice and quality.  Many newer companies have created mattresses that are getting great reviews.  These new retailers have spent lots of time and money to develop mattresses that utilize new technology and materials to offer a comfortable night’s rest with great support.  Many of them have embraced eco-friendly materials and charitable trends that are driving many purchasing decisions as well.

The second major trend is the way that these online retailers have responded to customer demands.  Consumers are increasing choosing retailers that make it easy to purchase their products online, try them at your home, and, if there’s a problem, return them to the retailer with no questions.  Most of these new mattress retailers have embraced these trends and offer an opportunity to try their mattress in your home at no risk.  Many of these emerging online mattress retailers have designed their mattresses to ship in the smallest possible boxes and made them easy to setup in your home.

Best Online Mattress Retailers

Casper – https://casper.com/mattresses/

Casper is one of the pioneers in the online mattress business.  They invested heavily in research and development to craft mattresses that people love to sleep on.  Casper combined popular memory foam with a “breathable, springy layer” to create a mattress that offers great support and comfort.  Their reviews are fantastic, and their process is simple and customer-friendly.  They currently have more than 33,000 reviews on their site, with a current rating of 4.8 out of 5 stars.  You can have one of their mattresses shipped to your home and try it out for up to 100 nights.  If you’re not happy with anything about it, you can return it at no cost to you.  Casper mattresses start at $550 for the twin size and range up to $1,150 for the California King.

Tuft & Needle – https://www.tuftandneedle.com/

Tuft & Needle was one of the earliest online mattress retailers to gain in popularity.  They engineered their own copyrighted Adaptive Foam that provides a very comfortable layer on top of the mattress and coupled that with a support layer for ideal support.  One of the most popular aspects of their mattresses is the unique design that helps draw heat from your body while you’re sleeping and disperse it out of the mattresses.  They offer a comparable return policy to Casper.  You are able to try the mattress for up to 100 days and return it for free if you’re not satisfied with it.  Their pricing is actually better, though.  The twin size mattress starts at $400 and the California King is around $900.

Leesa – https://www.leesa.com/

Leesa has grown into one of the leaders in online mattress sales.  Their mission is to provide luxury mattresses at discount pricing.  They also added in an interesting and enticing charitable aspect to their mattress sales.  For every 10 mattresses they sell, they donate one mattress to a homeless shelter.  This charitable endeavor is certainly a part of their growing success.  Leesa designed their mattresses with three layers of foam to provide a unique combination of comfort and support.  They also focused their design on materials that help keep your cool while you sleep.  Leesa’s twin mattress sells for $425 and their largest California King sells for $970.


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The Saatva Company – https://www.saatva.com/

The Saatva Company started with a simple goal: Make a better night sleep more affordable.  All Saatva mattresses are made in America with eco-friendly materials.  The Saatva Company is a member of the Sustainable Furnishing Council, which requires all members to take immediate steps to minimize waste, carbon emissions, stream pollutants, and non-recyclable materials.  They certainly did not forget to focus on a comfortable and supportive design, either, as shown by their more than 10,000 5-star reviews from customers.  They offer full-service delivery and setup of their mattresses, and a simple return policy if you’re not happy.  They have three main mattress styles.

  • The Saatva Classic sells at $999 for a queen size mattress.
  • The Loom & Leaf model is designed with ultra-premium memory foam and the queen size sells for $1,099.
  • Their highest-end model, Zen Haven, is made from 100% natural talalay latex.  Similar natural latex beds typically sell for $5,000 or more.  The Zen Haven queen size sells for $1,899.

Helix – https://www.helixsleep.com/

Helix combines technology and great design to offer a unique new mattress experience.  You actually start off the process on their website with a short quiz about your sleeping habits and needs.  Your answers are then used to create a personalized, custom-made mattress that’s specific to you.  Helix creates your mattress with a combination of their custom Helix Dynamic Foam, which offers the best of memory foam and latex, with high grade Polyfoam and pocketed Microcoils.  These three aspects of the mattress are combined to provide the optimal combination of comfort and support for you.  The Helix Twin starts at $400 and the California King sells for $1,195.  They offer a 10-year warranty on their mattresses and 100 days to try it out risk-free.

Bear Mattresses – https://www.bearmattress.com/

Bear Mattresses combined many of the best aspects of other online retailers to deliver an affordable mattress made in America from eco-friendly materials.  Their design combines Celliant fibers for pain relief with graphite-gel to promote high airflow and provide up to seven times the cooling of traditional foam mattresses.  The CertiPUR-US certified foams are made without harmful fire retardants and a water-based bonding solution.  The Bear twin sells for $500 and the California King tops out at $950.

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